Listen to an enlightening Terry Gross interview with Charles Fishman author of The Big Thirst: The Secret Life and Turbulent Future of Water,  previously aired on NPR Fresh Air.

While strides are being made to reduce water usage per person in the U.S. and awareness continues to grow    Charles Fishman is a senior writer at Fast Company and the author of The Wal-Mart Effect. He has twice received the UNCLA Gerald Loeb Award for outstanding business writing.